Start by using a synopsis of the topic, your meat of your article, last of all a company bio. Very important to do not forget that a news release is an application form of journalism. Include the who, what, when, where, and why of your announcement. I typically cover as lots of the interesting content because i can right up the front. I also use very short paragraphs to make it worse the press release easy to scan, so sprinkle in quotes. Quotes are your opportunity to get a little more flowery. For example, occasion acceptable regarding your CEO as well as "This new program is a very exciting addition to our services, and we're expecting fantastic advantages." But the regular content must be newsy and non-promotional.
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