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"The 10 % Secret showing an extra ten percent pay one-hundred percent" by Loren Dunton - 1969. This book turns to be about all facets of Financial Planning sales efforts to increase business. It discusses direct sales, commissions, talent, selling to executives, selling in the financial industry, selling as a science, selling the benefits (not the features), closing sales, attitude, technique and also the 10% secret, which very simple. Improve your sales 10% per year and like compound interest you will outperform the industry and last long-term.
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